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In the early days of eCommerce, digital marketing was [relatively] easy. There was less competition, and channels like Google Ads had a lower average cost per click (CPC). Of course, paying for clicks that don't turn out to be profitable, or that may even turn out to be from bots and not real shoppers, can be a big risk. What's not a bit risk, is a new pay-for-performance model that's emerged. \n\nGuests: \nCooper Harris, Founder & CEO, Klickly\nDaren Limas, Accounts Director, Klickly\n\nKlickly is currently by invite only, but as JetRails Podcast Subscribers, you can skip the line: http://bit.ly/Skip-The-Line\n\nHost: \nRobert Rand, Director of Partnerships & Alliances, JetRails.com