eCommerce Brands Choosing SMS over Email

Published: Aug. 16, 2021, 6:02 p.m.

Consumers open their text messages. Their e-mails... maybe... maybe not.\n\nThis leads eCommerce merchants toward a crossroads. Treat SMS like the 3rd rail, or embrace it while making sure to treat this communication channel with the respect that shoppers demand.\n\nMost of us get text messages or push notifications from major brands regarding our order/delivery status, along with other valuable info.\n\nWhat if you added dimensionality to SMS, allowing shoppers to respond to your texts and get answers, delivering conversational commerce experiences? \n\nCatch the episode to learn what the future of eCommerce communications looks like.\n\nGuest: Rev Reddy, VoyageSMS.com\nHost: Robert Rand, JetRails.com