Amazon figured out that if you let shoppers know when they can expect to receive a product, it cuts down on friction and helps improve conversion rates.\n\nWe're excited to share firsthand feedback from a long-time eCommerce merchant on the impacts of adding this feature to his website. If you're into chess, you'll appreciate this guest's ability to think a few moves ahead! We've also brought on the founder of the tech company that's making this tech available to more and more eCommerce shops.\n\nGuests: \nRaphael Neff, ChessHouse.com\nAkhilesh Srivastava, Fenix Commerce\n\nHost: \nRobert Rand, JetRails