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In this episode, I had the pleasure of welcoming back Allie Casazza, famously known as the Decluttering Queen and founder of Becoming Her Collective. I met Allie back in 2017 when we were in a mastermind together, and I have loved following her journey since.\xa0\n\nWe talk all about the power of authenticity and building a community that is truly aligned with your purpose by ditching your people-pleasing tendencies and fear of judgment. And while this might sound scary, Allie\u2019s experience of purging her audience and the subsequent drop in numbers is ultimately a sign of growth and alignment, because if your people-pleasing tendencies don\u2019t die, your business will.\xa0\n\nSo if you\u2019re looking to break free from your addiction to approval, this episode is a must-listen. Your true tribe is out there waiting for you - tune in with me and Allie to find out how to attract them!\xa0\n\nNEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It's time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue \u2013 all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don't miss out on this transformative experience! Secure your spot now and make 2024 your brand's breakthrough year!\xa0\n\nKEY POINTS:\n- The evolution of Allie\u2019s decluttering business journey\xa0\n- The dangers of people pleasing & pigeonholing yourself as a personal brand\xa0\n- Allie\u2019s moment of realization that led her to embrace authenticity\xa0\n- Navigating her divorce announcement in the online space\xa0\n- How to lead with empathy and loving detachment\xa0\xa0\n- The rule of repelling and attracting people by practicing authenticity\xa0\n- Allie\u2019s actionable tip to stop editing yourself for others\n- About Allie\u2019s Becoming Her Collective\xa0\n\nQUOTABLES:\n\u201cBeing a personal brand will put you in direct conflict with any people-pleasing tendencies that you have, and it has to die, or your brand will.\u201d - Allie Casazza\n\n\u201cI hated who I was when I got on camera. I hated who I was when I was in the Allie Casazza brand because it wasn't really me." - Allie Casazza\n\nMust Haves This Month!\n[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.\n\n[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER\n\n[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!\n\nAllie Casazza\xa0\nJoin the Becoming Her Collective\nIG | @allie_thatsme\xa0\nFB | @alliecasazzablog\n\nRESOURCES:\xa0\n[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.