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b'Clip the labels off your clothes and put on a World War II replica bomber jacket\\u2014it\\u2019s time to revisit one of our favorite novels of this century, 2003\\u2019s \\u201cPattern Recognition\\u201d by William Gibson. It was Gibson\\u2019s first book to be set in the present day, and yet 16 years later it still feels like a work of science fiction, with a very modern story about brands and viral marketing and our desperate search to find meaning in a world that may have none. If all you\\u2019ve read of Gibson is \\u201cNeuromancer\\u201d, it\\u2019s past time that you visited the post-9/11 world of cool-finder Cayce Pollard, the mysterious internet video clips known as The Footage, the global marketing firm Blue Ant, and a series of increasingly lonely international hotel rooms.'