Published: March 3, 2022, 7 a.m.
Almost 2 years into starting my online business, let\u2019s debrief on the good, the bad, the useless, and things I wished I had invested in when I look back!
Shiny object syndrome is real, and it can be confusing to know what will move the needle forward and bring in clients, and what doesn\u2019t. You\u2019ll also get some useful resources that can make a huge difference even with a small budget:
Useful:
- Calendar (Acuity) not to waste time with scheduling
- An email system to send broadcasts and set up automation
- Moonclerk for payments and payment plans
- Market research
- Having a clear content plan
- Elementor Pro for WordPress
- Investing in coaches
Not so useful:
- Misaligned lead generation
- Courses if you don\u2019t have the resources to implement the strategy they teach
- Ads before having a clear funnel
- Branding packages (not nearly as important as the quality of the content)
- Fancy video editing
- Wanting to do everything instead of focusing on one simple funnel or tactic
Tips:
- Picking a damn niche
- Not being afraid of what people would think
- Fiverr to outsource stuff that would take too much time or energy
- Focus on one or two platforms maximum and repurpose
- Someone to help with lead generation
- Love and believe in your offer. It\u2019s very hard to sell an offer we don\u2019t like
- Going live
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