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What do Alchemy and Magic have to do with human decision-making? \u2028\u2028On this episode, I\u2019m joined by two Behavioural Science gurus who have both been on the show before: Rory Sutherland and Paul Craven. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense. Paul Craven is a magician and member of the prestigious Magic Circle. So that\u2019s both bases covered!

Rory is also the Vice Chairman of Ogilvy, and Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs. Both are Behavioural Science thought leaders.

Since the show is approaching its 200th episode \u2014 this is the 199th \u2014\xa0I thought I ought to celebrate it. So I did what we always do when we celebrate special occasions and decided to replicate the winning formula I used last time. On that occasion, I was joined by Rory Sutherland and Gerald Ashley. Since then, I\u2019ve also recorded a doubleheader with Gerald and his and Rory\u2019s good friend Paul Craven. Like Rory and Gerald, Paul has also done a solo appearance on the show.\u2028\u2028So for two episodes, I\u2019m joined by Rory Sutherland and Paul Craven.\xa0
\u2028In our discussion\xa0\u2014 and I\u2019m just talking about this episode here \u2014 we talk about framing, ethics, Sludge, electric cars, the best joke at this year\u2019s Edinburgh festival \u2014\xa0warning, it\u2019s an adult joke \u2014 the Pratfall Effect, or why making mistakes can make us seem more human, ho one man saved the world from a nuclear war, the Beatles, how we look at data and so much more. Links to all of those are below.\u2028\u2028

Paul Craven -\xa0https://www.paulcraven.com/\u2028\u2028
Rory Sutherland -\xa0https://www.linkedin.com/in/rorysutherland/?\u2028\u2028

Rory\u2019s book Alchemy -\xa0https://www.penguin.co.uk/books/430379/alchemy-by-rory-sutherland/9780753556528\u2028\u2028
Economist Nicholas Gruen -\xa0https://en.wikipedia.org/wiki/Nicholas_Gruen\u2028\u2028

French magician Jean-Eug\xe8ne Robert-Houdin -\xa0https://en.wikipedia.org/wiki/Jean-Eug%C3%A8ne_Robert-Houdin\u2028\u2028

Former guest Gerald Ashley referring to Paul as a conman -\xa0https://twitter.com/HumanRiskLtd/status/1395316840105234432?s=20&t=7v2vbVi0FoiyzozKY9soug\u2028\u2028

Marks & Spencer\u2019s \u2018Dine In For Two\u2019 Deal -\xa0https://www.marksandspencer.com/c/food-to-order/dine-in

\u2028\u2028Edward De Bono -\xa0https://www.debono.com/\u2028\u2028Germany\u2019s \u2019two click to unsubscribe\u2019 law -\xa0https://www.thelocal.de/20220303/how-germany-is-making-is-easier-for-consumers-to-cancel-contracts/\u2028\u2028

Sludge -\xa0https://www.forbes.com/sites/rogerdooley/2021/09/29/you-cant-nudge-if-youve-got-sludge/\u2028\u2028

[Warning: the most controversial show note ever. Contains adult content.
Spanish Comedian Ignacio Lopez on Dogging.

Here\u2019s what the term means:\xa0https://en.wikipedia.org/wiki/Dogging_(sexual_slang)].\u2028\u2028

Here\u2019s the joke:\xa0https://www.facebook.com/watch/?v=246981890669484\u2028\u2028

The BBC series My Life As A Rolling Stone - https://www.bbc.co.uk/programmes/m0018zwp

To hear previous episodes of the show featuring:

Paul - https://www.humanriskpodcast.com/paul-craven-on-magic-money/

Rory - https://www.humanriskpodcast.com/rory-sutherland-on-compliance/

Rory & Gerald Ashley Part One - https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley/

Rory & Gerald Ashley Part Two - https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/

Paul & Gerald Ashley Part One - https://www.humanriskpodcast.com/gerald-ashley-paul-craven/

Paul & Gerald Ashley Part Two - https://www.humanriskpodcast.com/paul-craven-gerald-ashley/