Why does a two-letter word ('no') often cause us huge amounts of problems? After all, it's easy to say\u2026 except when it isn\u2019t. We\u2019ve all found ourselves in situations where we\u2019ve wanted to say 'no' but, for some reason, haven\u2019t been able to do so.
From a human risk perspective, it's not hard to see how finding it hard to say 'no', can crystallise human risk; it can lead to people doing things they aren\u2019t qualified to do, don\u2019t feel morally right about doing or simply don\u2019t want to.
So, how can we put as much emphasis on \u2018just say no\u2019 as \u2018yes we can\u2019?
The answer comes courtesy of my guest Dr Vanessa Patrick who has just published a book called 'The Power of Saying No: The New Science of How to Say No that Puts You in Charge of Your Life'
Vanessa is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.
In our dsiucssion, Vanessa explains the concept of 'empowered refusal', a skill that helps us say no in a way that does not invite pushback from others. She also highlightst why saying no is difficult because society expects us to say yes. Three factors that affect our ability to say no are concern for relationships, concern for reputation, and lack of practice in saying no.
Key points from our discussion: