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What is Clubhouse and why should you care? Clubhouse is a new(wish!) social media network that is focused on live audio content. The audio element isn\u2019t the only thing that differentiates Clubhouse from other networks. It also offers a very different user experience - one that relies heavily on Behavioural Science. As an active user of Clubhouse, for professional and personal reasons, I\u2019m fascinated by the opportunities it offers and the BeSci that\u2019s been used to drive the user experience.

Even if you\u2019re not a user of social media, you\u2019ll be aware of the impact it is having on human decision-making. In a previous episode, I spoke with Evelyn Gosnell and Lindsay Juarez - two behavioural Scientists who helped one social media network, TikTok, to limit the spread of unverified information. You can hear that \U0001f3a7 \U0001f449 https://www.podpage.com/the-human-risk-podcast/evelyn-gosnell-lindsay-juarez-on-reducing-the-spread-of-misinformation-on-social-media/

On this episode, I'm joined by Dr Ali Fenwick who has just published a book on Clubhouse called \u201cEverything you need to know about Clubhouse: What is it, why should you care, and how to get started?: The Ultimate Guide\u201d. It\u2019s a user guide, a behavioural analysis of how it works and a competitor analysis that explores how it is positioned against the other platforms. You can find a link to that here \U0001f449 https://www.hult.edu/blog/everything-you-need-to-know-about-clubhouse/. It\u2019s a user guide, a behavioural analysis of how it works and a competitor analysis that explores how it is positioned against the other platforms.

Ali is Professor of Organizational Behavior and Innovation at Hult Business School, where his research focuses on the behavioural foundations of organizations and management and explores how psychological interventions can be applied within the (digital) workplace to increase employee well-being and organizational performance. He\u2019s also a Behavioural Science practitioner working with business, education, government & NGOs.
To find out more about Ali \U0001f449 https://www.linkedin.com/in/afenwick/

Whether you\u2019re an experienced Clubhouse user, waiting to get access - if so get in touch with me via www.human-risk.com - have never heard of it, or have absolutely no interest in joining it, what Ali reveals will be of interest to you. Because the techniques he describes, aren\u2019t just being deployed by social media. They influence our decision-making in other fields as well. What you\u2019ll also hear is a positive argument for social media, because as Ali points out many of the benefits that Clubhouse offers are socially beneficial. At least for now.

If you\u2019re on Clubhouse, you can find me @humanrisk \U0001f449 https://clubhousedb.com/user/humanrisk

Do join me for my regular slots in:
The Behavioral Hacks Club \U0001f449 https://clubhousedb.com/club/1244868721-behavioral-hacks
The Diversifi BeSci Network \U0001f449 https://clubhousedb.com/club/650742502-diversifi-global-network
The PivotPoint Ideas Lab \U0001f449 https://clubhousedb.com/club/565255043-the-pivot-point-ideas-lab