BROADCASTS.com

How can we make work suck less? That\u2019s what my guest Carina Maggar explores in her new book. She\u2019s a creative copywriter who has worked with a number of leading brands including Pepsi, Levis, YouTube and Nintendo. As a student, Carina did a variety of jobs and while doing them she paid close attention to all the things she found interesting \u2014 things that stood out for some reason or another \u2014 and took notes. Those notes and some interviews she did with some other creative thought leaders form the basis for her new book How To Make Work Not Suck: Honest Advice for People With Jobs. It\u2019s a collection of 120 irreverent, unusual, straight-talking insights about the world of work.

\u2028I really enjoyed reading her book and thought her insights, though incredibly simple, were really insightful, so I wanted to get her on the show.

\u2028In our discussion, we explore:
- What a copywriter does and how that\u2019s relevant to Carina\u2019s book;
- What inspired her to write the book;
- The process she went through in designing and writing the book;
- How her insights about work have shaped Carina\u2019s thinking;
- The pieces of advice in her book particularly inspired me; and
- Her thoughts on careers and why conventional wisdom might not always apply.

To find out more about Carina visit www.carinamaggar.com

To see some sample pages of her book visit https://www.carinamaggar.com/howtomakeworknotsuck