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Do you ever find yourself in a constant pursuit of the "next big thing"? Often as marketers, we\u2019re tempted to dream up more more more, especially when setting goals for the new year.\nBut sometimes, the most effective strategy to set yourself up for success is to embrace what's already working, and that\u2019s exactly how my team is approaching 2024.\nAs we head into the new year, we're taking a deep dive into our measurement data and Google Analytics, leveraging what has proven successful in the current year to shape our approach in 2024, and I am convinced that this is the reason 2024 is going to be our most strategic, low-stress year YET.\nSo, Goal Digger, I hope you buckle up and get ready to join us on this journey of taking a data-driven and peace-filled approach to our 2024 marketing plan\u2026 Let\u2019s get started!\n\nGoal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/\nGoal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/\nGoal Digger Show Notes: https://www.jennakutcherblog.com/2024strategy\xa0\n\nThanks to our Goal Digger Sponsors:\n\nVisit https://www.linkedin.com/goal to get a $100 credit on your next campaign\n\nGet your first three Miro boards FREE when you sign up today: https://www.miro.com/podcast\n\n\nHead to factormeals.com/goaldigger50 and use code goaldigger50 to get 50% off.\n\nVisit https://www.framebridge.com to custom frame just about everything on your holiday list!