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632: I Hired a CMO, Here's Why
It\u2019s crazy to think that I\u2019ve been solely responsible for marketing since I started my business in 2010. I\u2019ve never had a marketing person on my team, never hired a contractor, and it\u2019s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO.\xa0\nWhat\u2019s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can\u2019t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we\u2019re working on in our marketing strategy right now.\nGOAL DIGGER FB COMMUNITY\nGOAL DIGGER INSTAGRAM\nGOAL DIGGER SHOWNOTES