632: I Hired a CMO, Here's Why

Published: Jan. 4, 2023, 9:30 a.m.

b'It\\u2019s crazy to think that I\\u2019ve been solely responsible for marketing since I started my business in 2010. I\\u2019ve never had a marketing person on my team, never hired a contractor, and it\\u2019s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO.\\xa0\\nWhat\\u2019s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can\\u2019t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we\\u2019re working on in our marketing strategy right now.\\nGOAL DIGGER FB COMMUNITY\\nGOAL DIGGER INSTAGRAM\\nGOAL DIGGER SHOWNOTES'