618: How an Infomercial Unexpectedly Taught Me These Marketing Strategies

Published: Nov. 16, 2022, 9:30 a.m.

I can't believe I'm recording an episode talking about an infomercial, but here we are. I actually had an entirely different episode planned for today, I was going to record an episode all about boundaries, but I actually pivoted because I had a really interesting encounter this morning.\nI went to get my nails done, and while I was sitting there with dead headphones and nothing to do but watch the tv, an infomercial for Nutri Sealers caught my eye. I had the pleasure of watching this infomercial for about 45 minutes, and I actually learned a lot from it. I was so intrigued and I kind of asked myself like, what are they getting right? Because I am not a Nutri Sealer customer yet, however, I want to talk about how the infomercial almost made me a customer.\xa0\nSo today's episode is going to be about the five things that I learned from watching an infomercial that we can all apply to our marketing strategy today. What do you think? Should we dive in? Let's go.\nGOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/\nGOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/\nGOAL DIGGER SHOWNOTES: jennakutcherblog.com/infomercial