610: How to Leverage a Podcast to Market and Sell

Published: Oct. 19, 2022, 8:30 a.m.

For years, I avoided being interviewed on other podcasts \u2014 not because I didn\u2019t want to or had anything against going on other podcasts, but simply because I was in a season of saying \u201cno\u201d to most speaking engagements, including most podcast interviews. I was busy growing my family, my business, and staying in my own lane with my podcast. But things changed this year when I released my first book, \u201cHow Are You, Really?\u201d and I got the urge to get back in front of the mic for shows other than just my own.\nAnd you know what? It was absolutely mind-blowing (and opening) how transformative it was to step onto other people\u2019s platforms, share my story in their spaces, and gain that sort of brand new exposure to their audiences. I\u2019d avoided it for so long, but meanwhile, it ended up being one of the biggest propellers for getting the word about my book out there to so many new people I wouldn\u2019t have otherwise been exposed to!\n\xa0\nGOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/\nGOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/\nGOAL DIGGER SHOWNOTES: jennakutcherblog.com/leverage