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b'Some business experts actually believe that the number 1 mistake new business owners make is NOT niching down enough, and therefore speaking to a massive, unspecific crowd rather than a highly fixed group of people who would BEST benefit from their product or service.\\nBut I get it! When you\\u2019re starting out especially, you want to get as many clients or customers as possible. It feels scary to try and focus on a smaller group of people! Why would you want to exclude anyone? After all, customers equal profits which equals business health, right? Well, not exactly.\\nWe\\u2019re going to explore this notion of digging into a niche and I believe this can set you apart and move you forward more than SO many other top business practices. If you\\u2019re not sure if you need to drive down into a niche, or aren\\u2019t certain how to find the right niche, or just want to inspect your biz a bit to be sure your niche is the right target for YOUR goals and trajectory, this is your episode.\\nGOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/\\nGOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/\\nGOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/narrow/'