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b'My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don\\u2019t build your business on a platform you can\\u2019t control.\\xa0\\nI can\\u2019t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they\\u2019ll get their message heard if they can\\u2019t post to Instagram that day.\\nYou know I like to show up on Instagram and it\\u2019s always been a great way to connect and communicate with my audience and ideal customers, but there\\u2019s something I\\u2019ve learned and I am so passionate about it, I\\u2019ll never stop sharing the importance of it: You need an email list.\\xa0\\nWhen Instagram goes down -- No sweat. I can still reach my audience, and even more directly, with my email list. Instagram is the handshake, but email closes the deal.\\nToday I\\u2019m working with one of my students, Natasha Smith, for a coaching session all about email lists. She\\u2019s a little apprehensive about building her list, she doesn\\u2019t want to sound sales-y and she\\u2019s not entirely sure what would convert best for her business. Class is in session!\\nGOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/\\nGOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/\\nGOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/emailcoaching/'