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Two full sleeves of tattoos, no college degree\u2026 And the Senior Vice President of Branding and Creative at ALEX AND ANI. Kate Richard proves that there is no official formula to achieving career success.\nHow do you know it\u2019s time to rebrand? Is your brand ready to evolve with changing trends? Should you even let trends dictate the changes you make to your brand? How do you bring your day one fans with you as you evolve? Kate oversees the billion dollar label\u2019s design, marketing, and branding departments, and is an expert on building a brand\u2019s unique story and keeping fans connected as is evolves.\nI\u2019m asking Kate the big branding questions, but we\u2019re also diving into her own not-so-typical career evolution. I am so excited for you to hear all the wisdom she brings to the show.\nGOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/\nGOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/\nGOAL DIGGER SHOWNOTES:\xa0http://jennakutcherblog.com/katerichard/