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b'SEO. Search Engine Optimization. It makes many of us want to put our head in the sand and pretend it doesn\\u2019t exist, am I right? I\\u2019m guilty of having done that for years until I realized it\\u2019s not as scary as we\\u2019ve made it out to be and there are some major benefits that can come from some simple implementation on your end. So today I want to break it down and demystify this topic for all of you - because it\\u2019s time to put some strategy behind our search engine results.\\nSearch Engine Optimization basically means the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover (especially on a podcast!) so my goal today is breaking it down to the basics, tell you where best to invest your time, and prove to you that it\\u2019s not so scary so you take action and get started. In my experience, even starting out small with a simple strategy can make a big impact on the traffic that is coming to your website\\u2026. Because what good is a website if no one knows it exists?\\nLet me give it to ya straight: this blog post is only the outline of this show. To get the full impact of this show, I recommend reading along with this blog and writing down all the specific details to maximize your SEO journey.\\nIf you hit play on this episode, my guess is you already know you need to be doing this - so let\\u2019s not ignore it anymore - ok?\\nGOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/\\nGOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/\\nGOAL DIGGER SHOWNOTES: jennakutcherblog.com/seo'