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As entrepreneurs, we often try and turn our social media feed into one big marketing pitch: proving that we are experts, sharing our products and services daily, signing our own praises and sharing testimonials, but let me tell you something: every single human being out there is struggling and sometimes when we can share that struggle, it can make more of an impact in this world than any marketing pitch ever could.\nSo many people ask me how I grew my social media following-- like I have a secret and the truth is: I don\u2019t really believe that secrets exist. I grew my following because I became a master at creating connection online\u2026 the kind of connection that leads people to talk about me like I\u2019m their best friend and the same kind of connection that leaves people telling their friends about me. That, my friends, is the secret to growth: serve the people that are showing up for you SO well that they come back and they bring friends.\nIt\u2019s no surprise that I\u2019m a big fan of social media analytics. I LOVE numbers, in fact, in episode 15 I shared that I was afraid to tell you how obsessive I can get with numbers. For me, in a creative world where very few things are concrete and measurable, numbers give me relief and so when I started to dig into my Instagram analytics, I wasn\u2019t entirely shocked at the results, in fact, I smiled because 90% of my top performing posts had nothing to do with marketing or anything that I was selling, they had to do with something I\u2019m passionate about and something I\u2019m struggling with: body confidence.\nNow, hear me out before you think I\u2019m about to tell you to show up online in your underpants (because I\u2019ll be honest, I know you probably won\u2019t do that\u2026 although I have to tell ya, it\u2019s not as scary as you might think.) Sometimes the things we are most insecure about, most scared to share\u2026 those are the things that will form the deepest connections.