Customer Service is the New Marketing: Interview with Lane Becker

Published: Oct. 1, 2008, 9:42 p.m.

The Internet changes the power relations between companies and customers. Social technologies like blogs, social networks, ratings and reviews etc. allow customers to share experiences; good and bad to the 1.4 billion people on the Internet. Zappos exemplifies the positive benefits of extraordinary customer service while Comcast shines a light on the perils of getting it wrong. Lane (co-founder of...