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On this week\u2019s Fretboard Journal Podcast, we sit down with Gibson CMO Cesar\xa0Gueikian. Cesar\u2019s story is fascinating: Long before he began working for the legendary guitar company, he was a successful business person and self-professed Gibson fanatic. These days, he gets to combine his finance background with his love for all-things-Gibson and has been a big part of the new Gibson leadership. During the course of our candid chat, he walks us through the challenges Gibson faces, tells us about some of the new models he\u2019s most excited for and much more.

This episode is brought to you by Mono Cases,\xa0Roberto-Venn,\xa0Carter Vintage, Martin Guitars and Gibson.\xa0\xa0

Order the new Fretboard Journal 44 by clicking here.\xa0

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