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World-renowned professor and best-selling author Ren\xe9e Mauborgne has spent the last decade proving to businesses around the world that they have the power to shape their industry\u2014in spite of the competition. In fact, making decisions based on what your competitors are doing achieves little more than turning you into them. Instead, Ren\xe9e insists the best way to fuel growth is to create a new market\u2014with conditions favorable to you\u2014rather than allowing the current market conditions to dictate your decisions. Scary? Yes. Worth the risk? Absolutely. Join us to learn how you can shift into uncontested market space and win\u2014big time.\n entreleadership.com/podcast\n 7-Day Plan to Triple Your Productivity\n Revenue Calculator