BROADCASTS.com

Even if you\u2019re offering up the most groundbreaking, one-in-a-million product, actually sealing the deal\u2014the close\u2014can be tricky. But best-selling author, sales leader and entrepreneur Anthony Iannarino insists it doesn\u2019t have to be. In fact, in this episode, he explains that closing the deal can be the easiest part of the whole sales process. The key is approaching each transaction as a collaboration with and for your potential customer instead of as a self-serving proposition. This small shift in perspective may just mean big success for you.\n entreleadership.com/podcast\n Super Selling Cheat Sheet\n Are You Losing Leads