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Published: March 6, 2023, 6:27 p.m.

We\u2019re doing something different this week, starting with episode 1 of a 5 part series getting into the topic of short form video production.\n\nVideos of cats, babies tasting lemons for the first time, food recipes \u2014 you name it, we love it. And when it comes to marketing Video content is one of the most influential forms of marketing out there.\n\nSo, how can you leverage short form video content to grow your business? And what are some trends to look for?\n\nThis 5 part podcast series gets into the details starting with TikTok:\n\nWhat started as a platform to showcase short form video, often silly, has caught on as one of the newest social media platforms. TikTok\u2019s emergence as a mainstream social media staple also presents an opportunity for early adopter brands, many of which are seeing surprising results from having short form video on the app.\n\nTikTok calls itself the leading destination for short-form mobile video. the platform has millions of active users who open the app more than 8 times a day.\n\nThe Wall Street Journal did an amazing article about their algorithm \u2013 the article and video set the tone for the somewhat \u201csketchy\u201d practices TikTok is using to keep users engaged and committed to their platform with short form video.\n\nI\u2019m going to play the entire audio version of the Wall Street Journal video for this podcast. Listen closely and try not to get caught up in the tone and presentation\u2026it\u2019s sort of 20/20, CNN newsy style with documentary style music, words and prompts that kinda suggest TikTok is doing something really bad.\n\nWhat I want you to do when you listen is avoid that, put yourself in the shoes of a marketer and listen to the information\u2026to the growth TikTok's algorithm can give your business\u2026 then visit our website at thedvshow.com for times and dates for the live discussion where we are going to host a discussion related to this topic...we want your feedback! We want to know what you think about this analysis and short form video in general.