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This episode is brought to you by Joovv, BiOptimizers, and Cozy Earth.\nMeat is always a hot topic in the nutrition and wellness space. To eat it, or not to eat it? That is the oversimplified question of what is a much more complex topic. You see, we can\u2019t lump all meat into one category. And we can\u2019t think about meat as all or nothing\u2014there\u2019s much more to the story. Today on The Doctor\u2019s Farmacy, Scott Lively and I talk all about conscious meat-eating, and more specifically beef, as well as the nuances that come with it. Scott shares some helpful tips for improving the quality of the meat you eat.\xa0\xa0\nScott Lively is the co-founder of Raise American, which provides 100 percent grass-fed, organic, American, planet-friendly beef. He is an organic food entrepreneur and an absolute beef freak. Scott left a successful career in the IT industry to co-found what is now the largest organic beef company in the United States. Today, he oversees a broad portfolio of companies, private labels, and brands. Scott is an advocate of local economic development and regenerative farming practices applied to large agriculture. He is the author of For The Love of Beef: the Good, the Bad and the Future of America\u2019s Favorite Meat.\nThis episode is brought to you by Joovv, BiOptimizers, and Cozy Earth.\n\xa0\nFor a limited time, Joovv is offering $50 off your first order with the code FARMACY at Joovv.com/FARMACY. Some exclusions apply.\n\xa0\nTry BiOptimizers Magnesium Breakthrough for 10% off by going to\xa0 magbreakthrough.com/hyman and using the code HYMAN10.\xa0\nRight now, you can try out Cozy Earth\u2019s bamboo pajamas and loungewear for 40% off\u2014their highest discount ever offered. Just go to cozyearth.com and use the code HYMANPODCAST.\nHere are more of the details from our interview (audio version / Apple Subscriber version):\xa0\n\n\nHow \u201cBig Beef\u201d gained its negative reputation (5:46 / 1:38)\n\nIssues and challenges with the current beef industry (10:43 / 6:39)\xa0\n\nConsumer driven change in the beef industry (12:13 / 8:40)\n\nHealth attributes of grass-fed beef (14:21 / 10:34)\xa0\n\nMeat consumption and planetary health (21:09 / 17:22)\xa0\n\nImproving beef quality and agricultural practices through academic and governmental programming (29:36 / 25:12)\xa0\n\nAre lab-based meat alternatives good for us? (34:39 / 30:42)\xa0\n\nTips to determine meat quality (43:31 / 37:47)\n\nScott\u2019s journey into the beef industry (48:15 / 42:31)\n\nThe difference between organic and grass-fed beef (52:13 / 46:27)\n\nIs regenerative agriculture scalable? (55:01 / 49:16)\xa0\n\n\nGet a copy of Scott\u2019s book, For The Love of Beef: the Good, the Bad and the Future of America\u2019s Favorite Meat here https://www.fortheloveofbeef.com.\xa0\nLearn more about The Conservation Reserve Enhancement Program (CREP) here.\n\n \nLearn more about your ad choices. Visit megaphone.fm/adchoices