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During the Civil Rights Era how were Latino rhythms marketed to a popular audience? Free market capitalism popularized Latino music to the general record buying public and two styles in particular arose during the classic pop era. Latino rock is rock music performed by Mexican American groups or music with themes derived from it\u2019s culture. Latino rock, to a great extent, does not refer to any single style or approach. Some of these groups do not sing in Spanish at all, or use any specific Latin instruments or sounds. The sub genre is defined by the ethnicity of its performers, and as a result covers a wide range of approaches.

Please consider buying "La Bamba" by Richie Valens and other great examples of Latino Rock!

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