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Five key points are covered in this episode. 1. Launching a subscription grows the total audience. 2. Subscriptions integrated into the largest shows convert the best. 3. Early and exclusive access are the best performing subscriber benefits. 4. Releasing new subscriber content with a consistent cadence increases subscription sign-ups. 5. Among the best performing creators, more than 10% of listeners have signed up for a subscription.

Mick Smith, Consultant M: (619) 227.3118

E: mick.smith@wsiworld.com

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