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Let\u2019s walk through each of the three main phases of a modern inbound marketing methodology: attract, engage, and delight. Attract: you can\u2019t build a relationship with potential customers if you don\u2019t know who you want to attract. Engage: after you start to attract your audience, it\u2019s time to engage them. Delight: after you\u2019ve built trust with your target customers through engagement, the third and final phase of inbound marketing is delight.

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