Broadcasts.com - "Now We Have Developed a PersonaWhats Next? 5-Minute Lunch Lesson The Digital Brownbag XLVII - The Doctor of DigitalTM GMick Smith, PhD" (The Doctor of Digital™ GMick Smith, PhD)

Now We Have Developed a PersonaWhats Next? 5-Minute Lunch Lesson The Digital Brownbag XLVII - The Doctor of DigitalTM GMick Smith, PhD

Published: May 10, 2021, 1:18 a.m.

Now that you know the buyer persona identity for your contacts how do you serve them personalized content? First, try personalizing your landing pages, so they speak specifically to your buyer persona. Many landing page editing programs have dynamic content capabilities that enable you to connect your landing page contact directly to your CRM. You can customize the landing page copy dynamically, so it displays different content depending on the persona.

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