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How Does Our Search Strategy Need to Change Today to Be Effective in the Future? 5-Minute LXXXIV - The Doctor of DigitalTM GMick Smith, PhD
Voice search is disrupting the current digital marketing landscape. We need to take action today to pivot with the changes to come. Voice search is becoming conversational, meaning our searches are more elaborate. We\u2019re no longer entering queries like online sales training. Instead, we ask, what is the best online sales training course to help me close more sales? It\u2019s now less about the keywords, but how the keywords are being used.
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