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Generating demand for your products and services by targeting your prospects using what you know about them. Think about targeting your prospects by using what you know about them in terms of buying presents for your family members. That weird uncle you see once a year is pretty difficult to shop for because, well, you don\u2019t really know him. But what about that family member who you\u2019re really close with? You know they\u2019ll find the perfect present every time because you know and understand them.

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