Broadcasts.com - "How Do I Align Marketing & Sales? 5-Minute Lunch Lesson Digital Brownbag XC - The Doctor of DigitalTM GMick Smith, PhD" (The Doctor of Digital™ GMick Smith, PhD)

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How Do I Align Marketing & Sales? 5-Minute Lunch Lesson Digital Brownbag XC - The Doctor of DigitalTM GMick Smith, PhD

Published: Sept. 4, 2021, 3:04 p.m.

Coordination between sales and marketing is one of the primary challenges to achieving an organization\u2019s sales goals. In many instances, the two departments don\u2019t even share the same definition of a lead: so this is probably the right place to start.

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