Podcasts Business Marketing The Doctor of Digital™ GMick Smith, PhD Episode #123 How Do I Create a Buyer Persona for My Business? - The Doctor of Digital, G.Mick Smith, PhD

Episode #123 How Do I Create a Buyer Persona for My Business? - The Doctor of Digital, G.Mick Smith, PhD

Published: Jan. 8, 2021, 11:23 p.m.

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers and prospective customers better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

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