Redefining Business Success with Sparktoro's CEO, Rand Fishkin

Published: Jan. 15, 2024, 6 a.m.

Jason's got a treat for you today. He's hanging out with the one and only Rand Fishkin. You might know him as the big brain behind Sparktoro and the former CEO at Moz \u2013 basically, he\u2019s the guy you want to chat with if you\u2019re all about leveling up your audience research. In today\u2019s chat, Jason and Rand are cutting right through the fluff. They're going to bust some age-old stereotypes on hiring, chat about why bigger isn't always better when it comes to your team, and get into the real talk about the entrepreneurial rollercoaster. Rand's got some killer insights from Sparktoro about what your audience is up to online \u2013 and get this, you can mess around with it for free here: https://sparktoro.com/ Jason and Rand are not just about the serious business talk, though. Rand\u2019s got stories that\u2019ll make you nod your head and some that'll make you shake it in disbelief. From the pains and gains at Moz to his no-BS approach to funding Sparktoro \u2013 it's not your typical tech tale. Rand fills in the gaps on how to pursue team transparency, having a healthy workplace, and how their team gets their work done together. Plus, they don\u2019t shy away from the big stuff, like AI, blockchain, and how the economic ups and downs have been tossing the tech world like a salad. So keep it locked here, and let's get the inside scoop from Rand\u2014who\u2019s not only a master marketer but also a pro at stirring up a tasty cocktail. Jason and Rand are about to dish out a full-course meal of business wisdom with a side of laid-back banter \u2013 right here on The Businessology Show. Let\u2019s get into it!