Challenger Brands with Prentice Howe

Published: Aug. 26, 2019, 10:20 p.m.

Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team.