How Podcasting Has Leveled the Media Playing Field (ep.241)

Published: Aug. 26, 2022, 4:09 a.m.

Anyone streaming on YouTube, Twitch and other video platforms have essentially picked up the podcasting model and clipped to share on all social media. We look at the continued power play podcasting has become and why the corporate media continues to invest.

New Edison Data Shows Growing Role Of Video For Podcasters. https://www.insideradio.com/free/new-edison-data-shows-growing-role-of-video-for-podcasters/article_65349660-2434-11ed-b3bf-bf772b094f74.html

YouTube is the most-used podcasting platform https://www.theverge.com/2022/8/23/23318305/youtube-podcast-npr-spotify-meghan-markle-prince-harry-archewell

YouTube kicks off podcast strategy with new landing page https://arstechnica.com/?post_type=post&p=1875293

Streaming Subscribers Resist Idea Of Trading Down From Ad-Free To Ad-Supported Tiers Despite Cost Savings \u2013 Study https://deadline.com/2022/08/streaming-subscribers-resist-trading-down-from-ad-free-to-ad-supported-despite-cost-savings-fandom-study-1235096358/

\u2018Dragon Ball Super: Super Hero\u2019 Opens To $20M+: How Crunchyroll Pulled Off A No. 1 Box Office Win Via Non-Traditional Means \u2014 Sunday AM Update https://deadline.com/2022/08/box-office-dragon-ball-super-super-hero-beast-idris-elba-1235096162/

Report: FCC Standing Firm On Its 13% Annual Fee Hike For Radio Stations. https://www.insideradio.com/free/report-fcc-standing-firm-on-its-13-annual-fee-hike-for-radio-stations/article_ee976ed4-2379-11ed-8d1f-0f43e2c87d9a.html

iHeart Stays On Top, NPR Returns As Media Monitors Charts Rise Of Influencers. https://www.insideradio.com/free/iheart-stays-on-top-npr-returns-as-media-monitors-charts-rise-of-influencers/article_99c7181e-2379-11ed-86fb-7b4412f44cde.html

iHeartMedia\u2019s latest metaverse move is the launch of \u2018iHeartLand\u2019 in Fortnite, and a virtual Charlie Puth concert https://www.musicbusinessworldwide.com/iheartmedias-latest-metaverse-move-is-the-launch-of-iheartland-in-fortnite-and-a-virtual-charlie-puth-concert/

iHeartLand In Fortnite Launches With Podcasts Part Of The Content Mix. https://www.insideradio.com/podcastnewsdaily/iheartland-in-fortnite-launches-with-podcasts-part-of-the-content-mix/article_b41b784c-248f-11ed-bf84-df56c2f5c6a8.html

Twitter Adds Podcasts to Live Audio Tab https://www.hollywoodreporter.com/business/digital/twitter-podcasts-1235206475/

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