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A neon sign blazing on a rainy New York City street evokes the romance of another era, welcoming or mysterious -- depending on how many film noirs you've seen.\n\nIn 2017, a neon sign says more about a business than the message that its letters spell out. It\u2019s an endangered form of craftsmanship although the production of neon is making a hopeful comeback.\n\nIn this show Greg briefly take a look at the classic signage in New York City, the kinds of signs you might have seen in New York d during the Gilded Age -- from a dizzying mass of posters to the first electric signs.\xa0Then he'll be joined by guest host Thomas Rinaldi, author of the New York Neon book and blog, to figure out what it is about neon that is so essentially New York. And finally because most neon is made by hand, they'll head out to Ridgewood, Queens, to visit one of New York City\u2019s most acclaimed neon family businesses -- Artistic Neon.\n\nFrom glowing crucifixes in Hell\u2019s Kitchen to the sleaze of '70s Times Square, from the marquee of Radio City Music Hall to a thousand diners and liquor stores \u2013 this is the story of New York in Neon.\n\nSupport the show: https://www.patreon.com/boweryboys