‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’

Published: April 19, 2019, 11 a.m.

Calamities such as Fyre festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it real Read the text version here. Help support our independent journalism at theguardian.com/longreadpod