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From the archives: The booming business of nation branding
We are raiding the Audio Long Reads archives and bringing you some classic pieces from years past, with new introductions from the authors. This week, from 2017: These days, every place in the world wants to market its unique identity – and an industry has sprung up to help put them on the map. By Samanth Subramanian. Help support our independent journalism at theguardian.com/longreadpod