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You might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here's what all of that means, and whether it even matters!
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\nPlease share this episode from your podcast app or https://theaudacitytopodcast.com/iabstats
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\n## Who is the IAB?
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\n## What are IAB stats
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\n- These IAB guidelines get updated every few years. As of March 2024, the latest version is 2.2 still in proposal stage for public comment.: https://iabtechlab.com/press-releases/iab-tech-labs-podcast-technical-working-group-announces-podcast-measurement-updates-for-public-comment/
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\n## IAB "compliance" versus "certification"
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\n- You can see the list of certified podcasting companies here.: https://iabtechlab.com/compliance-programs/compliant-companies/#
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\n## Why IAB-certified podcast stats are good
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\n## But every standard will have loopholes
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\n- Some podcast networks put ads in mobile games: https://time.com/6217261/podcasters-buying-listeners-mobile-game-ads/
\n- In my past research for testing the fastest podcast hosting: https://theaudacitytopodcast.com/who-offers-the-fastest-podcast-hosting-tap335/
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\n## Why you don't actually need IAB-certified podcast stats
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\n## I've changed my mind about IAB certification
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\n## New feature: The Community Corner
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\n- Dave Jackson responded to my \u201cmythinformation\u201d line with a voicemail: https://castfeedback.com/6568ff490e90de09ac15f439/feedback/65e8bf6b409e6dd1d2c40a71
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