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For me, finding quality skincare products can be a challenge. Some brands dry out my skin out while others leave me feeling greasy. Thanks to Nokware Skincare, that is no longer a problem. Listen in to this exclusive interview with co-founder Tutuwa as we discuss how the brand came about, early challenges and how this brand stays true to its roots! Tutuwa called us direct from Ghana so there were delays and we even got cut off. No worries. We got reconnected and completed the interview. She was a delight and you\u2019re gonna LOVE NOKWARE SKINCARE!

Web: www.nokwareskincare.com
Follow: @nokwareskincare

About: Our founder\u2019s great-grandmother was a beneficiary of generations of African women who passed on the wisdom of ages \u2013 how to make skincare products using traditional African herbs and oils.

Today, Nokware is a modern-day, African skincare brand. Inspired by Grandma\u2019s wisdom, our goal is to promote the use of African herbs, oils and plants, which heal and protect us and can be found in different parts of Africa.

This fusion of traditional and modern-day knowledge is a part of our generational legacy, and it is a privilege to be able to share that heritage with the rest of the world.

As an African skincare brand, we know first hand the psychological trauma that colonization and western media has had on the self esteem of African women. The beauty industry has deepened this trauma by creating a stereotype of beauty that leans towards a preference for lighter skinned women and one that idealizes western features as the pinnacle of \u201ctrue\u201d beauty.

This preference has led many African women to use skin-lightening products on a daily basis. Our local media is saturated with advertisements of such products with little care given to the adverse effects they have on our bodies and our communities.

By promoting the use of products that contain 100% natural ingredients and by pushing for inclusivity and representation through our marketing campaigns, we are actively promoting a message of self-love and changing the narrative around beauty by providing a space where skin shades that are usually left out are included and represented in a beautiful way.

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Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on AshSaidit.com showcases exclusive event invites, product reviews and so much more. Her motivational podcast "Ash Said It Daily" is available on major media platforms such as iTunes, Spotify, iHeart Radio & Google Podcasts. This program has over half a million streams worldwide. She uses these mediums to motivate & encourage her audience in the most powerful way. She keeps it real!

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