Microsoft Accused of Damaging The Guardian's Reputation with Inappropriate AI-Generated Poll

Published: Oct. 31, 2023, 10:19 p.m.

The Guardian has accused Microsoft of causing reputational harm after a distastefully posed AI poll appeared alongside a news story about a woman's death. The poll solicited reader input on how the woman died, sparking backlash and confusion. The Guardian's CEO has sought assurance from Microsoft that the tech giant will seek approval before using AI technologies in conjunction with its news content.

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