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When most people\xa0think about losing weight, they think about the details\xa0of a diet plan \u2014 what food to eat, how much of it to eat, and when to eat it. What they don\u2019t spend\xa0enough time working on, are the mental and emotional habits that can sabotage\xa0their efforts, regardless of the diet plan they adopt.\xa0\n\nThat\u2019s why my guest today, despite being a biochemist, has made\xa0mindset\xa0the foundation of his approach to losing weight. His name is Dr. Trevor\xa0Kashey\xa0and he\u2019s the founder of\xa0Trevor\xa0Kashey\xa0Nutrition\xa0(TKN). We begin our conversation with a thumbnail\xa0of Trevor\u2019s unique background, which includes\xa0earning his first university degree in biochemistry at the age of 17, setting national\xa0records in powerlifting, and coaching an Olympic fight team, as well as how he went from coaching elite athletes to helping average folks lose weight. We then talk about why Trevor focuses on bridging the gap between knowledge and action, and the erroneous\xa0assumptions people make that keep\xa0them from following through on their intentions. From there we turn to the phases TKN takes its clients through, which begins with getting what Trevor calls \u201cfood clarity.\u201d We discuss how simply tracking what you eat can get you to naturally change your diet because of\xa0something called \u201cthe Hawthorne effect,\u201d and can almost be all you need to do to start losing weight. We then get into how to deal with your hunger when you\u2019re cutting calories, and why it\u2019s crucial to be decisive about it. We also discuss how you can eventually eat more once you work on eating less, how to manage the expectation of consistent\xa0weight loss, and why you really need to weigh yourself every week.