In 1981,\xa0Time\xa0magazine stated: \u201cIf you are ever in a crucial life-changing negotiation, the person you want on your side of the table is Herb Cohen.\u201d Cohen was then known as the world\u2019s best negotiator, and had worked with Fortune\xa0500 companies, professional\xa0athletes, and US presidents, and also penned the bestselling book\xa0You Can Negotiate Anything.\n\nFast forward\xa0to today, and his son, Rich Cohen, has written a memoir of his father\u2019s life, and life philosophy, called\xa0The Adventures of Herbie Cohen: World\u2019s Greatest Negotiator.