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Andrew Franke, CEO of Medina Agriculture Products talks about how the family company has provided the highest quality, biologically based soil conditioners and natural/organic fertilizers since 1962. He says the idea for Medina started when Arthur Franke met James Martin at the Frontier Cafe in Hondo, Texas and they planned to make some of Mr. Martin\u2019s catalyst that stimulates microbes to use on Mr. Franke\u2019s farmland. His farmland had become so compacted that his Farmall H tractor could no longer plow his fields. After the harvest, and Arthur\u2019s yields were larger and his soil was soft under his feet, the Medina Company was incorporated. This catalyst, or Medina Soil Activator, would later expand into a whole line of organic products for farming and gardening.