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In the pursuit of being a better communicator, leader, coach, teammate, spouse, or friend, it\u2019s easy for us to get caught up in our messaging - that is, WHAT we are saying.\nAnd as ambitious individuals, we dive into the research.\xa0 With a bit of education, reflection, and feedback, we then realize that it\u2019s not just the words themselves, but also HOW we say them, that matters.\xa0 Afterall, studies have shown that the actual words said only account for 7% of the perceived meaning!\nBut even when we take both of these things into consideration, we still seem to have misunderstandings.\xa0 That\u2019s why today\u2019s episode gives you several new pieces of the context to chew on as you reflect on previous interactions or strategize for upcoming conversations.\nSome of the key topics covered in this episode are:\nThe questions you need to ask yourself BEFORE you start to strategize your approach\nSpecific outlines and examples to use when approaching hard conversations\nHow to combat the fear of being taken the wrong way\nRelated Episodes:\n126: 8 Obstacles to Building Buy-In\n127: How To Give the Most Effective Feedback\n130: How Understanding Drives Helps Build Buy-In\n194: How To Become a Better Listener\n202: Why Facts & Logic Don\u2019t Change Our Minds\n207: How Perception Impacts Communication and Relationships\n261: \u201cWhat Should I Do?\u201d\xa0 Applying Strategic Thinking to Conflict Resolution\n270: How To Build Trust So You Can Do Your Job, Have More Autonomy, & Help More People\nFULL DISCLOSURE ALERT: Despite running a company that is largely focused on communication and understanding, power dynamics and human interaction, I fall short a lot. My wife and I have been together for 13+ years. We still get into arguments, we still fight, and I lose my cool sometimes.\xa0 And for a long time, I felt like that made me a failure and a fraud. And then what I realized is it's exactly what we talked about at Art of Coaching and why our products exist. None of us are ever going to be good enough at communication. It doesn\u2019t matter what or how many degrees or certifications I have, how many books I\u2019ve written, or how many people I\u2019ve mentored along the way.\xa0 There\u2019s always room for improvement, ESPECIALLY when it comes to my family and loved ones.\nIf you can relate to this, that's where our work can help. We don't do a bunch of pie in the sky solutions. We're real people who have real flaws just like you, but we take a research backed and experienced based approach to help you improve in those areas that matter most. So if you want to improve as a communicator - whether it's for your job, for your loved ones, or\xa0 for yourself, check out what we do at artofcoaching.com.\n1:1 or Group Mentoring\nLive Workshops:\xa0 The Apprenticeship, Speaker School, or Brand Builder\nVirtual Community: Mighty Networks\nSpeaking Events\nOnline Courses\nIf you have specific questions or experiences you\u2019d like to share, or if there\u2019s any certain topics you\u2019d like to hear us speak on, reach out to us directly at info@artofcoaching.com.\xa0 Our community (that includes YOU) is the reason we do what we do!\xa0 We would love to hear from you and provide you with the specific value you\u2019re looking for.\nToday\u2019s podcast is brought to you by Momentous. Moving into the new year, we are excited to announce our continued partnership with this loyal and reliable organization! Momentous is our oldest partner, but they are STILL improving their product. If you are looking for the best tasting and cleanest protein out there, look no further. Code: BRETT15 gets you 15% off your first order!