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As a business owner, author, and someone who has gone through a career transition, I often get asked by others - \u201chow did you do it?\u201d\nThis simple question has paved the way for some of our most popular services at Art of Coaching - our Brand Builder live workshop and our group mentorship The Coalition - because there are so many things that go into the answer.\xa0 It\u2019s a complex subject that requires so much more than the 10X Tips & Hacks you see all over social media.\nHowever, there are some simple yet critical things that if you don\u2019t get them right, nothing else matters. And those are the things I cover in today\u2019s episode.\xa0 Specifically, I\u2019ll speak on:\nHow to get ruthlessly clear about what it is you do, establishing your niche (8:15)\nHow to identify who your competitors are and aren\u2019t (12:20)\nThe start-up costs you\u2019ll need to consider (20:20)\nThe consequences of not owning your digital real estate (27:50)\nReferenced Resources:\nE193: What To Charge For Your Time & Expertise: A Deep Dive\nBrand Builder\nThe Coalition\nClarity Webinar\nSelfish Webinar\nE259: Understanding and Overcoming Perfectionism\nFree Download: How To Overcome Imposter Phenomenon\nIf this episode gave you useful information and you want more, we have you covered!\xa0 Sign up for our upcoming BRAND BUILDER WORKSHOP.\xa0 In Phoenix, AZ October 7th & 8th, 2023, this interactive event will give you access to myself and other members of the Art of Coaching team. We will give you the time, attention, and resources you need to vet your ideas and feel confident in the next steps you need to take to be successful. \xa0You won\u2019t get this kind of experience anywhere else so sign up today to get the results you're looking for!\nSponsors:\xa0\nToday\u2019s episode is brought to you by AG1.\xa0 For those of us who juggle busy lives, being able to get your daily vitamins and minerals is not always easy.\xa0 It doesn't matter what your morning routine consists of, sometimes you\u2019re just on the go and you have to sacrifice the important for the urgent.\xa0 That\u2019s where AG1 comes in.\xa0 Packed with 75 vitamins, minerals, and whole food sources, AG1 is what you need to stay on track and accountable to a healthy lifestyle, despite the chaos.\xa0 Get a FREE 1-year supply of immune supporting vitamin D and 5 FREE travel packs with your first purchase by going to drinkAG1.com/coach.\n\xa0\nToday\u2019s episode is also brought to you by BetterHelp. Therapy is a powerful tool for enhancing self awareness and understanding. Sometimes we can be unaware of our own desires and motivations, our wants and needs, and talking to a professional can help us gain valuable insights. We all know that leadership and coaching can be incredibly fulfilling, but it can also be challenging. It can lead to compassion fatigue and moments where we feel overwhelmed trying to help so many people to the best of our ability. When you're constantly giving yourself to others, it's easy to forget you also need to take care of your own needs. Luckily BetterHelp is here to help.\xa0 Go to betterhelp.com/aoc today.