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We\u2019ve all been sold bad advice about our \u201cwellness\u201d by so-called experts looking to make money and commoditize our confusion.\nThat\u2019s why in today\u2019s episode, Adam Bornstein and I create some sense out of the diet and fitness myths out there - the things that you are told over and over again you have to do in order to be successful in losing weight, losing fat, building muscle, or living a healthy life.\xa0\nAdam Bornstein is a New York Times bestselling author and award-winning writer and editor, and the author of You Can't Screw This Up. He is the founder of Born Fitness and Pen Name Consulting, and the co-founder of The Pump with Arnold Schwarzenegger. For the past 20 years, Bornstein has been \u201cthe trusted voice in health\u201d as the Fitness and Nutrition editor for Men\u2019s Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men\u2019s Fitness, and Muscle & Fitness.\xa0\nBornstein has worked as a nutrition advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. He\u2019s the former Chief Nutrition Officer at Ladder and former Vice President of Nutrition for FitOn. His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he\u2019s appeared on Good Morning America, The Today Show, E! News, and The Cheddar.\nBeyond wellness, diet, and behavior change, Adam has so much more to offer - so we shift gears and talk about his work life. Specifically, we dive into -\nWhy we struggle to stay healthy even when we have all the necessary resources (5:00)\nThe novelty bias - what it is and how it stops us from reaching our goals (24:20)\nThe one question you need to ask yourself before you can change your life (42:00)\nSpecific tools & strategies Adam uses to manage his life and responsibilities (1:00:30)\nHow to connect with Adam:\nWebsite: Bornfitness.com\nLatest Book: You Can\u2019t Screw This Up\nIG: @bornfitness\nLAST CHANCE - Sign up for The Apprenticeship Communication Workshop in New Jersey today!\nOn September 9th & 10th, The Art of Coaching team will be partnering with Myokinetix Physical Therapy & Performance for our LAST Apprenticeship of 2023.\xa0 If you are unfamiliar with The Apprenticeship, it\u2019s a highly interactive 2-day workshop that steps out beyond the boundaries of typical conferences and seminars.\xa0 This isn\u2019t a \u201crah-rah,\u201d motivational, death by powerpoint event.\xa0 On the contrary, by attending, you\u2019ll experience the practice, coaching, and feedback you need to truly improve in the areas of communication, leadership, and building trusting relationships.\xa0 And on top of that, you\u2019ll earn 1.8 CEUs for 18 hours of continuing education.\xa0 Sign up today to develop the skills necessary to help you strategically approach any conversation.\xa0 We\u2019ll see you there!\nToday\u2019s episode is brought to you by Goodr.\xa0 If you\u2019re anything like me, searching for a decent pair of sunglasses is a real headache - literally.\xa0 The truth is, I have a massive noggin, and finding something that fits AND doesn\u2019t look ridiculous is more difficult than I would prefer.\xa0 That\u2019s why we\u2019ve partnered with Goodr - your top resource for high-quality, affordable sunglasses that are durable, polarized, and don\u2019t look ridiculous!\xa0 At only $25.00 each, you can find the perfect pair to fit your needs (and your noggin) and get FREE SHIPPING by using code AOC at checkout or by using THIS LINK.