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Today\u2019s guest, Annie Duke, is an author, speaker, and decision-strategist.\xa0 As a former professional poker player, she has won more than $4 million in tournament poker. During her career, Annie won a World Series of Poker bracelet and is the only woman to have won the World Series of Poker Tournament of Champions and the NBC National Poker Heads-Up Championship. She retired from the game in 2012. Prior to becoming a professional poker player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania.\nIn today\u2019s episode, Annie dives deep into decision-making under uncertainty, and gives you the kick in the pants you need to take action and apply it - so, for once, I don\u2019t have to!\nSpecifically, she covers these key concepts and tools that are essential to understanding how to make good decisions:\nHow to evaluate your situation using a \u201cCause-benefit analysis\u201d (29:50)\nHow to leverage the \u201cendowment effect\u201d to properly place value on things, ideas, or beliefs (32:50)\nHow to use the \u201csunk cost fallacy\u201d to avoid making poor decisions (39:30)\nHow to set \u201ckill criteria\u201d so you know when to quit (44:00)\nMore on Annie:\nAnnie\u2019s latest book, Quit: The Power of Knowing When to Walk Away, will be released October 4, 2022 from Portfolio, a Penguin Random House imprint. Her previous book,\xa0Thinking in Bets, is a national bestseller.\xa0\nWebsite: Annieduke.com\nTwitter: @annieduke\nNonprofit Organizations:\xa0\nThe Alliance for Decision Education\nAfter School All Stars\nRenew Democracy Initiative\xa0\nA big decision that many of our listeners have told us they struggle with is knowing whether they should start and how they should go about building their own brand.\xa0 If this is you, or you\u2019re in a similar situation, come to our \xa0Brand Builder workshop! \xa0You\u2019ll leave not only confident in your decision, but also with a specific plan and action items to help you take the next steps.\nWe\u2019re keeping this event small and intimate to facilitate practice, repetition and feedback. Spots and limited and going fast-\xa0\nCheck out artofcoaching.com/brand for more details.\xa0\nToday\u2019s episode was brought to you by Dynamic Fitness & Strength and Momentous.\xa0\nDynamic: Our go-to equipment partner. Fully customizable and manufactured in the heartland of America- if you\u2019re looking to outfit your home gym or weight room visit mydynamicfitness.com to get started. Tell them Brett and the Art of Coaching Team sent you!\nMomentous: Whether you\u2019re an elite athlete, weekend warrior or just looking to improve your everyday health / performance, check out their entire line of protein and supplements at livemomentous.com and use code BRETT15 at checkout for 15% off! My personal favorites are their fish oil and magnesium, both of which I attribute to my better sleep and recovery.