BROADCASTS.com

What is your brand?\xa0\xa0\nWhat do you want to be known for?\nIf you don\u2019t have a solid handle on the answers to these questions, you'll have a hard time communicating with others what you bring to the table. In today\u2019s episode, our guest Greg Hoffman, former Nike Chief Marketing Officer, teaches us how to apply principles of branding and design from top companies to our own personal brand. Specifically, he speaks on:\n3 things you must consider when creating your personal brand\nIdentifying the essential traits and characteristics you want to be known for\nWhy writing is one of the most powerful skills you can build & how to do it\nThe essential role of both art & data in decision making \xa0\nGreg is a global brand leader.\xa0 For over 27 years, Greg held marketing, design, and innovation leadership roles at Nike, including time as the brand\u2019s CMO.\xa0 In his most recent role as Nike\u2019s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. He's also the founder and principal of the brand advisory group Modern Arena, and author of the new book Emotion by Design: Creative Leadership Lessons From a Life at Nike.\nConnect with Greg:\nVia Instagram: @ghoff70\nVia his book: Emotion by Design: Creative Leadership Lessons From a Life at Nike.\nVia his website: https://www.emotionbydesign.co/\nEven further, if building your brand is something you feel that you struggle with, and you\u2019re looking for help, check out our upcoming Brand Builder event.\xa0 We would love to equip you with the skills and tools to build the exact \u201cbrand of YOU\u201d that you envision!\nAlso, don\u2019t forget that Art of Coaching is kicking off the month of July with an ALL COURSE SALE!\xa0 Throughout the entire month of July, Bought In, ValuED, and Blindspot are all on sale!\xa0 Just use the code GROW30 to get 30% off!\xa0\nAs always, a big thank you shout out to our sponsors, who make it possible for us to provide free resources like this! Dynamic Fitness & Strength is our go-to equipment partner. Fully customizable and manufactured in the heartland of America- whether you\u2019re looking to outfit your home gym or entire weight room, visit mydynamicfitness.com to get started. Tell them Brett and the Art of Coaching Team sent you!